In mid-2009 I began creating custom shoes to earn some extra grocery money each month. What began as a small project has grown into a full-fledged entrepreneurial venture. Today, Art Kicks, as I have come to call it, has become a major creative outlet and a crash course in client relations, creating and maintaining production schedules, and aesthetic diversity. I recently had the honor of being featured in an article on
Juxtapoz.com. Art Kicks has its own site with many more photos at
artkicks.blogspot.com.
For my honors thesis, I created an extensive "Brand Manual" for Art Kicks detailing my extensive research and application of brand-building theories.
Read the PDF.