We were approached by Born Free, a foundation that works to
free abused elephants. Their task:
create awareness for a new push to eliminate elephants
from American circuses.
Knowing that our target
families have young children who drive ticket sales,
we created a website and an animated
children's book that would be honest, yet not explicit or frightening.
The result is a whimsical and age-appropriate examination of wild animals in their element,
designed to spur discussion in households.
Much to our excitement, the book was also published in print. Some page samples below.
All illustrations were created by myself and fellow art director