Dunkin' needed to announce a new donut collaboration with Oreo and they needed to make a big splash on social without a big budget. We decided to upend both companies' Twitter pages for an entire day, resulting in one of the most collaborative brand activations ever.

Inspired by the classic film "Freaky Friday", we swapped social media accounts with the actual Oreo marketing team. We wrote tweets for each other, designed mash-up logos and profile pictures . . . and that was just the beginning.